Andrea Schwärzler mit ihrer Familie, Schwärzler Hotels in Vorarlberg
Initiatorin der fam Philosophie, Andrea Schwärzler, Schwärzler Hotels in Vorarlberg

Familyholidays in the mountains

That is the way, familyholidays should be!

The fam - more family, more holiday initiative was introduced in 2003 by the Schwärzler family. This well-thought out holiday concept takes the needs of the whole family into consideration as well as those of the individual.

These days our hectic schedules mean we always seem to be short of time. Time for one another and time for ourselves. The fam Familyhotels have a concept that demonstrates that it is possible to slow down for a while. Less is more is our motto. With diverse opportunities for family adventures as well as first-class child-care, the focus is on activity and sport just as much as peace and relaxation And all with no artificial additives, but with plenty of flavour, a great deal of fun and the best natural ingredients. Family holidays that do everyone good.

The fam initiative is constantly developing. We listen to suggestions from our guests and learn from the experience in our hotels in order to make the fam experience even better and to make sure we meet the requirements of our families and maximise the quality of their holidays

Best wishes

Andrea Schwärzler
Founder - fam Hotels

Stressless familyholidays

The well-being of the parents is important to us at fam Hotels. Mums and dads should also have time to relax on holiday, time for themselves and their family. Without any stress.  In order to minimise stressful moments, fam Familyhotels offer a range of services such as our lie-in service for parents, the children's breakfast buffet or the "just-in-case" room.

Child care in the Fantasy Workshop

In the fam Fantasy Workshop "experiencing nature through play" is the name of the game, your little ones will be cared for age-appropriately by our specially trained child-care team. The majority of the children's activities take place outside. Where your children can learn about nature and have plenty of adventures.


There is often not enough time in our busy days to have shared adventures and moments of relaxation. It is important to us at fam Familyhotels in Austria and Liechtenstein to fill this gap and to support time spent together. Numerous activities during your holiday to help strengthen family bonds and intensify the parent-child relationship.

fam vital

Indulgence. Sport. Revival. fam Vitality is based on the three pillars of nutrition, exercise and relaxation and is implemented in the fam Familyhotels as an exciting mixture of sound theoretical knowledge of healthy nutrition, recipes for implementing this in our lives and a diverse range of activities to relax and get-moving.